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Cost and Fees

Your deliverables and associated cost

Please keep in mind that you may enroll as many of your associates as you prefer. The participant cost for each associate is $425.00 per year.

This associate fee, allows each student to take as many of the modules as he or she would like. For example, a service technician may select the mobile technician module, the technician advancement module and the service advisor module all in the same year.

The cost for this associate for year one is $ 425.00 making the average module cost $ 141.67.

This value is unparalleled.

There is a minimum enrollment of participants per dealership family. For dealerships with 1-3 locations, the minimum number of enrolled associates is 50.

For dealership families with 4-7 locations, the minimum number of enrolled associates is 75.

For dealership families with more than 7 locations (for example 10 locations) the minimum number of enrolled associates is 100.

Pricing Overview

  • Pricing is based on a per user basis;
  • You can enroll an unlimited number of associates;
  • You own the intellectual property with your participation;
  • You can use the content in any way you choose;
  • Each module consists of four segments and 10-part testing;
  • An associate may enroll for year two at a reduced rate of $350.00. Again, this allows the associate unlimited access to any of the modules;
  • All managers will have access to associate testing and scores.

AFFORDABLE INSTALLMENT OFFER:
A 20% fee of the overall amount to be charged is due at the time of commitment. The remaining balance will be charged in 10 equal, monthly installments.
For example: If your dealership family has 6 locations, the minimum number of enrolled associates is 75. At an associate per user fee of $425.00, your dealership will be investing $ 31,875.00.

Your first installment of 20% will be invoiced at $ 6,375.00.

Your remaining balance will be invoiced in 4 equal quarterly installments for $6,375.00.

RECOMMENDED MODULES AND PARTICIPANT GUIDELINES
The following modules will be available on January 1, 2025:

  • Service Department Advisers
  • Mobile Service Technicians
  • Front Parts Counter Associates
  • Back Parts Counter Associates
  • Outside Parts Delivery Associates
  • New and Used Truck Sales Reps
  • Internal Technicians
  • Outside Parts Sales Representatives
  • Continuous Improvement Coordinators
  • Database Associates
  • Technician Advancement
  • Onboarding of New Associates

The following modules will be available on June 1, 2026:

  • Finance and Insurance
  • Warranty Associates
  • Leadership Members
  • Collision and Body Associates
  • Communication – The Lost Art
  • Recruitment
  • Body Builder Relations
  • Everything Tells a Story
  • Leasing and Rental Associates
  • Conditioning the Customer
  • Customer Advocates
  • Features, Advantages, Benefits

6 new modules will be available in July, 2026 and include:

  • Etiquette and Protocols
  • Setting and Achieving Goals
  • Time Management
  • Assigning Importance
  • The Value of Internships
  • The WOW Moment

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Once you submit this form, we will get back with you within 24 hours. You can also reach us at 614-440-7774

My Profit People, a comprehensive dealership training process, offers 12 modules of training focusing on the advancement of every one of your associates.
12 Additional modules will be added in 2026.
6 Additional modules will be added in 2027.

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