Warranty and Rental

Often overlooked and downplayed, warranty is one of the customer’s best friends. Not only should the initial warranty be clearly explained, extended service warranties should be made available to all customers. If, for example, a standard warranty on certain truck components is two years, the customer should be contacted six months prior to the warranty expiration with an option to extend coverages.

Every new vehicle comes with a factory warranty and every pre-owned or used vehicles can be accompanied by a dealership warranty. 

Special drivetrain components can also be “warrantied” for extended repair. Engines, transmissions, and critical other drivetrain components should explained to the customer. 

Most importantly, each warranty administrator must be articulate in highlighting his beneficial warranty advantages.  

Lastly, all service campaigns should be routinely announced to the customer. These campaigns can assist in additional uptime. 

A rental division is an equally strong revenue producing component and it is important to inform your service department of your inventory and availability. While rental sales often support an emergency “down” vehicle of one of your customers, the department can make availability to the general public. An inventory list should be regularly updated.